April 4, 2025 May 18, 2025

Wassili Franko

In his artistic practice, Wassili Franko combines elements of youth and pop culture with media trends and classical motifs to explore social and political issues. Franko's works invite us to examine the boundaries between reality and speculation and to question the sometimes unconditional belief in technology in today's society.

Interview with Wassili Franko

Impulse question:  How do we detect and fight disinformation?

5Gesus2020

Single-channel video, Loop 0’46”, 1080 x 1920 pixels

5Gesus artwork

Wassili Franko, 5Gesus, 2020, installation view, HFBK Boutique, 2025

The canonical art historical and Christian motif of the Crucifixion resurrects with a new interpretation in Wassili Franko's video work, 5Gesus. Franko replaces traditional figures with the elements of popular culture – internet memes and mainstream media – and puts them into the mystical environment of a medieval cloister to explore the social and political issues that shape modern society, such as the rise of conspiracy theories. Surrounded by minions dressed in monks’ cloaks, an exhausted body, crowned with thorns, is nailed to a 5G antenna — a network structure that began appearing across the world in the early 2020s, stirring fear and confusion as people grappled with the growing devastation of the COVID-19 pandemic. What is concerning to the artist is the growing number of conspiracy theories and its followers, which contributes to the radicalization of society and blurs the line between truth and speculation. The setting feels intentional: just as religion once helped people make sense of the unknown, conspiracy theories now offer their own explanations for today’s uncertainties. Followers chase “secret knowledge,” as if searching for hidden truths in ancient texts written by medieval alchemists.

Impulse question:  Which song makes you feel nostalgic?

Schwerter (Swords)2019

2 large format prints on truck tarpaulin, 360 x 200 cm

Schwerter (Swords) artwork

Wassili Franko, exhibition view, HFBK Boutique, 2025

Excalibur, the mystical sword of King Arthur, takes center stage in Wassili Franko’s Schwerter [Swords] cycle. Embedded in rock, it pierces a surreal assortment of objects — watermelon, cough syrup, pineapple, banana, iPhone, milk carton, cereal box, and Newport cigarettes.

Originally, the large-scale prints served as promotional posters for renowned hip-hop events in Hamburg, showcasing both prominent and emerging artists from the American and European scenes. Over the years, the trap scene has played a pivotal role in shaping internet youth culture — generating memes, redefining language, and influencing leisure activities. In Franko’s work, the buzzing energy of the internet lore collides with the nobility of heroic legends, weaving together old and contemporary histories to reflect an ever-expanding cultural landscape.

Impulse question:  How can we communicate with an artwork?

Don’t Touch the Hologram2020

720 x 720 pixels

Don’t Touch the Hologram artwork

Wassili Franko, Don’t Touch the Hologram, 2020, installation view, HFBK Boutique, 2025

The work Don’t Touch the Hologram is purely self-referential, aware of its own existence and the potential danger it poses to those who come too close. In this case, the shape of the object defines its content. By stating, “Don’t touch the hologram,” it breaks the fourth wall, directly addressing the viewer and urging them to maintain their distance.

Impulse question:  In what ways does advertising catch our attention?

Commercial Break2025

Single-channel video, 01’30’’

Commercial Break artwork

Wassili Franko, Commercial Break, 2025, installation view, HFBK Boutique, 2025

Being a full-blown mockery, Wassili Franko's video work Commercial Break takes the form of an advertisement — the type one would see on a pirate streaming platform — with sharp editing, catchy soundtrack, and full of empty promises. Franko combines AI-generated images, stock footage and 3D animations to disguise the artwork both as a trailer for a fake Monsters, Inc. sequel and a fictitious cryptocurrency advertisement — GlobalCoin, which deliberately alludes to the real blockchain project — Worldcoin — often criticized for targeting lower-income communities. In this work, Franko satirizes the clichéd narratives of modern advertisements that prey on people’s struggles — exacerbated by the growing economic crisis — by peddling illusions of quick and effortless wealth. This, in turn, opens up a broader dialogue on the increasing digitalization of society, where the concept of digital “citizenship” and its side-effects might be closer than we think.